Paid advertising is the fastest way to put your business in front of new customers. The two biggest platforms – Google Ads and Meta Ads (Facebook and Instagram) – both work, but they suit different goals.
Google Ads: capture demand
Google Ads shows your business to people who are already searching for what you sell. That intent makes it ideal for services people look for when they need them, such as repairs, clinics, courses or B2B services.
Meta Ads: create demand
Meta Ads reach people based on their interests and behaviour, even if they are not searching yet. Strong visuals and offers make it a great fit for e-commerce, fashion, food and new products.
Which should you choose?
- If customers search for your service – start with Google Ads
- If your product sells on visuals or impulse – start with Meta Ads
- For most growing brands – a mix of both, measured carefully
Whichever you choose, tracking is everything. We set up conversion tracking from day one so every rupee spent can be measured. See our PPC service.